Basic principles of Marketing
SWOT and competition examination
Jul 26 2014
Volcom SWOT Analysis
Largest boardsport brand
liquidity, leverage and earnings
Industry market share
Increase in working expenses
Interest rate risk
Athlete sponsorships- amount paid out is changing and can be higher than expected
Domestic- full and brand acquisition
International- product and distribution
Increasing interest intended for leisure and outdoor sports activities
Continuous incremental innovation
Increasing curiosity for environment and natural values
3rd party reliance- developing, distribution, merchants retailer debt consolidation
decreasing consumer consumption
New aggressive incoming companies within the action athletics market Brutal competition
Quicksilver, Inc. has developed from a 1970s boardshort company in a multinational clothes and equipment company grounded in the idea of junior. Their objective is to become the leading global youth apparel company; to maintain their main focus and roots whilst bringing their lifestyle meaning of boardriding, independence, creativity and development to this global community.
Category: Apparel and Equipment
Sector: Way of living and Retail
Tagline/ Slogan: Ride the hazardous wave; When the sunlight runs our i'll use the moon USP: Complete surf-wear and board-sportswear brand.
Segment: Sporty Guys, Women and youngsters
Target Group: Urban men women and youngsters from the midsection and upper middle school Positioning: Exclusive sportswear brand.
Competitors: Nike, Adidas, Puma, Reebok
Quiksilver, Inc. designs, develops, market segments, and distributes branded apparel, footwear, accessories, and related products mostly for men, females, and children. The company provides its products to get various actions, including casual and outdoor lifestyle linked to surfing, skate boarding, snowboarding, BMX...
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